Core Principles of Fairu

At its core, Fairu is two things:

A system for file and license management
A tool for the optimized delivery of files

We believe that delivering files efficiently shouldn’t have to be reinvented every time.
Fairu is built on the idea that integration into existing systems should be simple, seamless, and non-intrusive.

Our goal is to streamline digital asset delivery—so you can focus on what matters, while we handle the complexity behind the scenes.

Why File Storage Alone Isn't Enough

We believe that pure file storage or management in digital applications is not enough.
That’s why Fairu includes a robust license and copyright management system—designed to be both user-friendly and highly integrable.

With Fairu, you can effortlessly assign licenses and copyrights to individual files and control their delivery accordingly.

For example:
If a file has a copyright assigned and you decide to block all associated assets, it's as simple as a single click.
Within seconds, those files become inaccessible—ensuring compliance and protecting your content with minimal effort.

Flexible Delivery Control

Fairu offers a wide range of methods to control how files are delivered.

These include:

License-based rules
Copyright restrictions
Individual controls, such as:
- File-specific delivery settings
- Fingerprint-based access control

This flexibility ensures that you can enforce your content policies precisely—whether globally, per file, or based on unique usage scenarios.

Smart Delivery Optimization

Part of Fairu’s delivery control is the ability to serve files in the right format and in an optimized way—automatically and on the fly.

Our file proxy (i.e., the domain through which files are accessed) processes and transforms files in real time to ensure they reach the client, website visitor, or app user as quickly and efficiently as possible.

This means:

Faster load times
Reduced bandwidth usage
An optimal experience across all devices and platforms

ID-Based Architecture with SEO Benefits

Thanks to our ID-based approach, Fairu is aware of all available file variants—whether original, resized, or optimized.

This enables seamless and SEO-friendly usage of assets:

Directly during implementation via API
Or effortlessly via standard asset embedding

You maintain full control over file delivery while ensuring that search engines and users receive the most optimized version—without additional configuration effort.

Built for Scale – From 0 to 30,000,000+ Assets

Fairu is designed for organizations that need to manage anywhere from a handful to 30 million+ images, videos, and files—and beyond.

Our solution is ideal for teams that want to focus on content, not infrastructure.

We work closely with publishers and media houses whose daily business depends on the fast and reliable delivery of visual content.
Our ongoing mission is to continuously enhance Fairu’s capabilities to meet the evolving needs and expectations of our customers.